If we do it correctly, there is no doubt that Montenegro will look different on the first day after the presidential elections. It will be the light we will turn on, Home Frame The idea of COUNTRY AS HOME has been deeply controversial for feminists, as it can be also associated with destruction, violence, and can be a place where the promise of security is betrayed by family. Daves (2014:5) writes that feminism from the 1970s to the early 1990s was particularly critical of using the home as a simple positive referent. Thornton (1995:9-11, in Daves, 2014:5) explains that for women, the private world of the home has often been difficult, dangerous, or problematic, a primary site of oppression – the place where inequality exists, where women are subjected to the many forms of private power of husbands and father, and where women are expected to perform undervalued and repetitive tasks. Go to Home Frame > which will show everyone the way to a better future Journey Domain The metaphors of JOURNEY enhance persuasion because they conceptualise any political activity so that it is referred to as a journey with positively evaluated destination (Koller and Semino, 2009: 12). Those metaphors suggest to recipients that politicians are aware of where themselves or the state really wants to go. Recipients are also aware that it is sometimes necessary to exercise patience and overcome obstacles which come in their way (Borčić, et al. Go to Journey Domain > in which there will be no party-privileged individuals, but in which the new political elite will work modestly, diligently and responsibly in the interest of the state and the people.