When the nation was personified, it appeared as either a male or female figure, with the latter predominating - aims at anchoring both, Montenegrin and Japanese identity in patriarchy. Usually patriarchal, or at least to some degree, hierarchical. The family metaphors are being very popular metaphors in political discourse, as they include thick relationships with the strongest basis for unity. This image is widely shared across societies, although the interpretations vary depending on exactly what is meant by a ‘family’. Research on nationalism as ideology (e.g., Smith 2014; in Šarić, 2015: 12) identifies the metaphors of family and kinship as central to nationalism because, in a nationalistic understanding, the nation draws its boundaries through myths of common ancestry and becomes a “superfamily”. It seems that unity tends to generate the support of citizens by conveying very close relations (like the family once are) thus through this kind of bounding it is capable of evoking emotional ties modelled on family relationships (persuasion by emotional appeal).